Pricing & licensing of Microsoft Dynamics 365

Marco Niecke

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Basic and additional licenses, different user types, different subscription periods and various licensing rules and exceptions: Anyone who deals with the licensing of the individual applications and business solutions of Microsoft Dynamics 365 will quickly discover that there is a lot to learn about this topic. The more workspaces and solutions you want to license, the more rules you need to follow. Used correctly, you can save a lot of money on license costs and benefit from synergies. It is therefore worth looking into the Pricing & Licensing of Microsoft Dynamics 365.

 

In this blog post, we would like to present the pricing and licensing of Microsoft Dynamics 365 in a comprehensive and understandable way. We are explicitly addressing anyone who has no β€œprior knowledge” of these topics. The prices you will find in this blog post were last updated on 

May 31, 2024 

checked and updated. Price adjustments, such as reactions to a changing euro-dollar exchange rate (as Microsoft has announced every six months), will be taken into account in a timely manner.

 

In this blog post you will get an overview of:

  1. The different workspaces of Dynamics 365
  2. The different prices of Dynamics 365
  3. Basic and additional licenses: the core of the licensing model and the most important rules for it
  4. The most important user types and what they cost
  5. The duration of the subscription
  6. Sales, Marketing and Business Central: The exceptions in the license model

You are welcome to start your reading at any of the above points.

1. DIFFERENT AREAS OF WORK in DYNAMICS 365

To use a workspace on the Dynamics 365 platform, you need a license for it. If you only need a single workspace for a user, the question of licensing is usually very simple: you need a basic license for the desired workspace.

However, as the workspaces are very closely interlinked in terms of licensing, there are price advantages if you license several workspaces for one user.

Before we go into more detail, here is an overview of the most important workspaces available to you with Dynamics 365.

Working areas Customer Engagement (CRM applications)

  • Customer Service
  • Field Service
  • Sales
  • Marketing*

 

Working areas Unified Operations (ERP applications)

Asterisk text:

*In the following analysis, we are excluding the Marketing and Business Central work areas for the time being. The reason: These workspaces have an individual pricing and license model, which we will briefly discuss at the end of the article. Sales is also partly an exception, but will be included in the following overviews, as this exception only relates to Sales Premium.

2. THE DIFFERENT PRICES OF DYNAMICS 365

Now that you know the most important work areas, we'll show you what they cost. The prices shown here apply

  • Per user
  • Per month
  • For a full version with all rights (cheaper user types and licenses with limited functions are also possible, but more on this in point 4)

Prerequisite: You have at least one annual subscription for the user (more on this in point 5)

As you can see, there are two licenses for almost every application (with the exception of Sales Premium) - a basic license and an additional license, which differ considerably in price. However, both are exactly the same full version. What exactly the basic and additional licenses are all about is described in the next section. This is the core of Microsoft's pricing and licensing model.


3. basic and additional licenses for Dynamics 365

The core of the license model and the most important rules

With the Base License and the Attach License, we come to a central core of Microsoft's pricing and licensing model.

This distinction is always important if you license at least 2 of the work areas presented in point 1 for one user, such as Finance AND Supply Chain Management - or Finance AND Sales.

Then there are some rules that you must take into account when combining the basic and additional license.

3.1 BASIC AND ADDITIONAL LICENSES: THE RULES AT A GLANCE:

  • Users who only require one workspace only need one license. This is always the more expensive basic license.
  • Users who require several workspaces need a license for each space, i.e. an expensive basic license and additional licenses are sufficient for the rest.
  • The basic license and all other additional licenses are always full versions or full-user licenses. They differ only in price, but are completely identical in their range of functions.
  • The Device User, Activity User and Team Member license types have a more limited range of functions and are therefore cheaper. You can read more about this in point 4.
  • You can obtain both license types in a monthly, annual or three-year subscription. We will go into this in point 5.

And so that you don't turn the cheapest license into a basic license and the most expensive licenses into additional licenses, here is another important rule: the basic license must always be the license for the most expensive workspace.​​​​​​​

3.2 Examples of combining several licenses

Here are two short calculation examples that show what is allowed based on these rules if you need different licenses for one user and what is not.

Example 1: Supply chain management and human resources

  • Possible: € 168.50 for Microsoft Dynamics 365 Supply Chain Management as a basic license, € 28.10 for Microsoft Dynamics 365 Human Resources as an additional license.
  • Not possible: 112.30 € for Microsoft Dynamics 365 Human Resources as a basic license and 28.10 € for Microsoft Dynamics 365 Supply Chain Management as an additional license.

Users who require licenses for ERP (Finance, Supply Chain Management) and Human Resources therefore pay €196.60 per user per month instead of €140.40. The most expensive license - Supply Chain Management in this example - must be purchased as a basic license.

 

Example 2: Supply Chain Management, Finance and Sales Enterprise

  • The following is possible: € 168.50 for Microsoft Dynamics 365 Supply Chain Management as a basic license, € 28.10 for Microsoft Dynamics 365 Finance as an additional license and € 18.70 for Microsoft Dynamics 365 Sales Enterprise as an additional license.
  • Not possible: € 88.90 for Microsoft Dynamics 365 Sales Enterprise as a basic license, € 28.10 for Microsoft Dynamics 365 Finance and € 28.10 for Microsoft Dynamics 365 Supply Chain Management as an additional license.

Users who require licenses for ERP (Finance, Supply Chain Management) and CRM (Sales) therefore pay €215.30 per user per month instead of €145.10. The most expensive license - in this example Finance or Supply Chain Management - must be purchased as a basic license.

Savings opportunities

Equipped with this knowledge, it can therefore make sense in some cases to give a user several licenses instead of equipping several users with just one (expensive) basic license each.

Also possible: Whenever Sales is purchased as an additional license, you should fall back on Sales Enterprise. This is because Sales Enterprise and Sales Professional cost the same as an additional license.

3.3 THE EXCEPTION TO THIS RULE: SALES PREMIUM

Sales Premium is not available as an additional license. If you purchase the high-end version of Sales, you always pay the cost of the basic license. This means that you may have to provide two basic licenses for users who need Sales Premium AND Finance, for example.

Sales Premium as a basic license and the cheaper Customer Service, Field Service, Human Resources or Project Operations license as an additional license is also possible.


4. THE MOST IMPORTANT USER TYPES AND WHAT THEY COST

So far in this blog post, we have β€œonly” dealt with the licenses for full users - whether as a basic or additional license. Since not every user needs full user rights (sometimes read rights are completely sufficient), there are cheaper licenses with a slightly smaller range of functions in the price and license model for all the work areas shown here. These license types are called:

  • Device User
  • Activity User
  • Team Member
  • Human Resources Self-Service

 

4.1 OVERVIEW OF THE AVAILABILITY OF USER TYPES

We start with a note: Not all of the user types listed above are available for every workspace. In addition, there are two types of device user.

  • A device user for all customer engagement applications (CRM applications)
  • One device user for all unified operations applications (ERP applications)

The following overview shows which user type is possible for which workspace:

  • Device User for Customer Engagement Apps (CRM-applications): Available for Sales Enterprise, Customer Service, Field Service
  • Device User for Unified Operation Apps (ERP-applications):  Available for Finance and Supply Chain Management
  • Activity User: Available only for Finance, Commerce and Supply Chain Management
  • Team Member: Available for all working areas
  • Human Resources Self-Service: Available only for Human Resources

4.2 THE AUTHORIZATIONS OF THE DYNAMICS 365 USER TYPES

  • For which work areas is the range of functions of the slightly cheaper Team Member or Activity User sufficient and where do I need the rights of the Full User?
  • At what point does it make sense to bind licenses to a device that is then used by any number of users (i.e. to select the device user)?

It is probably the answers to these questions that will determine what your mix of user types will look like. Below is a graphic in which we have summarized the different rights and options.  

What the mix then looks like for each work area and which role in your company needs which functions is always an individual decision, which your ERP partner will certainly help you with.

4.3 OVERVIEW: COSTS OF THE DYNAMICS 365 USER TYPES

Full-UserDevice User CRMDevice User ERPActivity UserTeam MemberHR Self Service
Prices for basic and additional licenses can be found in the table under point 2135,70 €70,20 €46,80 €7,50 €3,70 €

 

Prices are per month and per license.

4.4 EXAMPLE OF A POSSIBLE COMBINATION OF DIFFERENT USER TYPES AND LICENSES

Here is a brief example of which user types you can use and what they cost per month.

Let's assume an IT service provider with 250 employees that needs the ERP system Finance & Supply Chain Management together with the Human Resources department.

It is never possible to give a blanket answer as to exactly what such a company needs. For the service sector with 250 employees, the licenses selected in the example are a realistic combination. 

Number

User-Typ

Licenses for

List of individual prices   

Total

5

Full-User

Finance + Supply Chain Management + Human Resources 

5 x (168,50 + 28,10+ 28,10) €  

1123,50 β‚¬

10

Full-User

Finance + Supply Chain Management

10 x (168,50 + 28,10) €

1966 β‚¬

10

Full-User

Finance

10 x 168,50 €

1685 β‚¬

10

Full-User

Supply Chain Management

10 x 168,50 €

1685 β‚¬

5

Full-User

Human Resources

   5 x 112,30 €

561,50 β‚¬

5

Device User fΓΌr ERP-application

Finance + Supply Chain Management

   5 x    70,20 €

351 β‚¬

30

Activity-User

Finance + Supply Chain Management

30 x   46,80 €

1404 β‚¬

60

Team Member

Finance + Supply Chain Management

60 x      7,50 €

450 β‚¬

10

Human Resources Self Service

Human Resources

10 x      3,70 €

37 β‚¬

 

 

 

 

9263 β‚¬

 


5. the duration of the subscription

So far, we have always assumed two things throughout this article and in the presentation of all prices:

  • Users pay their license costs per month
  • Users have an annual or three-year subscription

This is also the rule. However, according to Microsoft's current pricing and licensing model, there are also other options for the duration of the subscription, which result in different prices.

 

Conversion from legacy CSP to NCE

Since 10.03.2022 - the changeover from the old Legacy CSP model to NCE (New Commerce Experience) - there have been three subscription variants for all licenses and license types described so far. These are:

  • Monthly subscription (pay monthly, cancel monthly)
  • Annual subscription (pay monthly or annually, cancel annually)
  • Three-year subscription (pay monthly, annually or once, cancel on a key date every three years)

Monthly subscription vs. yearly subscription vs. annual subscription

Monthly subscription: Although the monthly subscription can be canceled very flexibly, it is also more expensive than the other two variants with an increase of 20%.

Three-year subscription: With the three-year subscription, you commit yourself for a long time and have to pay the license costs even if you no longer need some of the licenses you have purchased over time. The advantage: You have a price guarantee for three years. On 1.4.2023, for example, prices increased by 11 %. An enormous monthly saving for all those who had the three-year subscription at the time - or who switched from the annual to the three-year subscription in good time.

Annual subscription: For most companies, the annual subscription is the right middle ground for licensing. All licenses are 20 % cheaper than with a monthly subscription and with a term of 12 months, you are flexible enough to cancel individual licenses.

All subscription and price options at a glance

These subscription options (month, year, 3 years) apply to licenses for all work areas, for basic and additional licenses and also for all user types. This results in the following price options.

 

 

 

Of course, you can also pay for your three-year subscription in one go. In this case, simply take the prices in the third table (term 1 year - annual billing) times 3.


6. Sales, MARKETING and BUSINESS CENTRAL

The most important exceptions in Microsoft's license model

6.1 SALES

Let's start with the exceptions to Sales. These are essentially limited to the fact that

  • Sales exists in three versions - Professional, Enterprise, Premium
  • And Premium is not available as an additional license
  • There are also a few exceptions to the usual licensing rules in the frequently used combination of Sales and Business Central. We go into these in more detail in 6.3 Business Central.

If you are specifically interested in Dynamics 365 Sales, all exceptions and possibilities, please also read our blog post Pricing & Licensing of Dynamics 365 Sales.

6.2 MARKETING

The licensing of Microsoft Dynamics Marketing follows different rules. The workspace is not licensed per user, but once for the entire company (or for the departments that use Marketing). The price is then based on the number of contacts that are β€œprocessed” with Marketing and the number of interactions with the contacts.

The standard package includes 10,000 contacts and 100,000 interactions. The number can be extended at any time as a package with 5,000 or 50,000 additional contacts (and 50,000 or 500,000 interactions). Companies that only use Dynamics 365 Marketing pay €1,404.10 per month (and client).

If a company uses other Dynamics 365 applications (e.g. Sales, which is always a recommended combination), the monthly price (per client) is halved to €702.

6.3 BUSINESS CENTRAL

Business Central is an independent and complete ERP solution. As such, Business Central has its own license model, but at the same time benefits from the synergy effects of Microsoft's entire pricing and license model.

Business Central's own price and license model

The most important points of the Business Central price and license model at a glance

  • Business Central is available in Essential and Premium versions
  • Business Central Essential costs €65.50 per user / month (at least an annual license)
  • Business Central Premium costs €93.60 per user / month (at least an annual license)
  • In addition to the license for a full user, Business Central only offers the Team Member license. This costs €7.50 per user/month (at least an annual license).
  • Activity users, device users and the Human Resource Self-Service are not available with Business Central.
  • For Business Central itself, there is only the basic license and no additional licenses

And even with Business Central, all the licenses mentioned are around 20% more expensive if you choose a term that can be terminated monthly.

These are the prices for a monthly subscription:

  • Business Central Essential 78,60 € per user / month 
  • Business Central Premium 112,32€ per user / month 
  • Business Central Team Member 9,00 β‚¬ per month 

Intersections and synergy effects with the price and license model of all work areas

There are also links between Business Central and the pricing and license model described above. Although Business Central is not available as an additional license, Business Central users can still use the work areas

  • Sales Professional
  • Customer Service Professional

as (inexpensive) additional licenses. Both products are also perfectly coordinated with Business Central and can be optimally integrated into the ERP system. It does not matter whether you use BC Essential or BC Premium.

Important: this combination only works for the Professional Edition of Sales and Customer Service. If you prefer Enterprise or Premium together with Business Central, you will need a second basic license.

Update on the price and license model from June 2023

The last point in Microsoft's pricing and licensing model has changed slightly as of June 1, 2023. 

The following still applies: Users of Business Central Essential can only obtain the Professional Edition from Sales and Customer Service as an additional license, not the Enterprise or Premium.

What is new: Users of Business Central Premium can get both the Professional and Enterprise Editions of Sales and Customer Service as an additional license. Two basic licenses are still required for the combination of Sales Premium and Business Central Premium. 

Conclusion:

The information in this blog post will give you a good initial overview. You know how to use synergy effects and know one or two ways to get the licenses you need more cheaply. This knowledge will certainly help you enormously when it comes to your license mix. But here are a few more good questions:

  • Do you know exactly how many employees you need licenses for?
  • And do you know all the discounts or promotions currently available to you (Bridge to the cloud 2, etc.)?
  • Or the costs of the entire ERP / CRM project (of which licenses are only a part)?

These questions are also very important, but can often only be answered individually.

Please leave us a short message in our contact form and we will support you with pricing and licensing in your Dynamics 365 project.

In addition to the work areas just presented, Microsoft also offers many other additional products, services, add-ons and very interesting discounts in its entire price list, which are best discussed after a brief meeting over the phone. . 

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